In 2020, scientific teams from Luxembourg took part in a consultation organised throughout the country. Their aim? To promote a zero-carbon ecological transition by 2050.
Experts from a variety of disciplines, local players and committed citizens came together, at the initiative of the Minister for Spatial Planning, Claude Turmes, to create a veritable laboratory of innovative ideas. Together, they proposed bold concepts and concrete projects to guide Luxembourg towards a successful territorial transition.
Objectives to be met
The ministry called on the Maison Moderne teams to explain the ecological transition and the role of spatial planning, and to popularise the scientific and thematic studies developed by these committees.
They were careful to make the terms, scientific texts and results of the consultation understandable to the target audiences: the general public, but also a more specific and informed public (political decision-makers, developers, architects and town planners). The ministry's aim was to arouse interest but also to encourage citizens, mayors, creative and technical players and associations to act in favour of this transition.
Support from Maison Moderne
To support the Ministry of Spatial Planning in this process, Maison Moderne worked on the design, writing, translation and distribution of the brochure. It also took charge of the graphic design, proposing concepts such as collages to illustrate the main concepts.
Convinced that land-use planning is the key to making this transition possible, the ministry has explained in this publication what land-use planning consists of, why land is considered a precious resource and the levers of action that can be activated to protect it: housing, mobility, agricultural and forestry areas and the preservation of resources such as water, wood and energy. All these chapters are illustrated with case studies from the Luxembourg in Transition consultation. The importance of acting at different levels was also emphasised: within the country as a whole, but also within the Greater Region. The actions taken since the consultation began can be found at the end of the publication, while a central section contains key figures and concepts to remember, as well as graphs.
To reach the targets, we opted for the magazine format, which is more suitable and available in two editions. It was decided to produce and distribute 19,000 copies of Luxembourg in Transition in French and English, in association with Paperjam, a strong media brand in Luxembourg. A Luxembourg and French version will shortly be sent to the country's mayors.
A fruitful collaboration
Working hand in hand with the Ministry not only enabled us to find the right tone to reach our target audiences and anchor the transition in the future. It also made it easier to contextualise the results of the consultation within the role of spatial planning. Thanks to this magazine and its distribution in support of the exhibition organised at luca (Luxembourg Center for Architecture), the important work carried out by the teams and their scientific approach were highlighted and made accessible to as many people as possible, since everyone has a role to play.
We had an initial idea. With the Maison moderne team, it was discussed, stimulated and improved through open and transparent exchanges. The magazine is the result of a collective construction that took place throughout a creative and inspiring process. It has been an enriching experience, with professionals always ready to listen and share.
Discover Luxembourg in Transition magazine here.