The sustainable pop-up store, dedicated to responsible consumption, opened its doors in the heart of Luxembourg City on 30 October and will run until 31 December.
In a way, one can think of the Reset brand as a product of shared goals and common aspirations by two women--Myriam Assebane (BYOO STORE) and Léa Marcq (The Alleah)--on a mission to change the status quo in the fashion industry through alternative product offerings.
The pop-up store offers exclusive eco-responsible fashion, beauty and household brands such Amadeus, Les Candides, Minus Plus, Nitah and others. Among its offerings, customers will find handcrafted jewellery, natural and organic beauty care products, eco-friendly clothing and more.
The Reset brand was launched this year and is described by the founders as a “new beginning” with an invitation “to rethink our vision of fashion, to forget what we already know about this industry and to reinvent it in a bold and responsible way.”
Each week, the store located at 38 Rue Philippe II, will unveil new collections.
