Interior design

RR Intérieur opens store in city centre

RR Intérieur completes the commercial fabric of the Upper Town with an offer of furniture and decoration articles. (Photo: Paperjam)

RR Intérieur completes the commercial fabric of the Upper Town with an offer of furniture and decoration articles. (Photo: Paperjam)

Belgian designer furniture chain RR Intérieur has just opened its second Luxembourg store in the Grand-Rue, following a pop-up in 2020.

From sofas to coffee tables, decorative objects and tableware accessories, RR Intérieur’s wares have been on display since last week in a 90m2 shop window in the city centre.

“We want to make ourselves better known in Luxembourg, where we had a real ‘pop-up effect’ in 2020,” said manager Alexia Kint. The brand with the red and white logo occupied the former Hertz textile and carpet shop for five months at the beginning of 2020. This was then converted into a bistro.

The companys main Luxembourg outlet is located on Route d’Arlon in Strassen but the location is the capital is more convenient for city dwellers.

From chocolates to furniture

“We were looking for a permanent location in the upper town and we found it here, in the place previously occupied by another Belgian company,” said the manager. Until the end of the year, 99 Grand-Rue was home to The Belgian Chocolate House.

Chocolates have been replaced by furniture and decorative items, a growing segment following the opening of Scandinavian brand Bolia’s shop last year.

“We are a multi-brand store with a very high-end orientation, it is not at all the same universe nor the same finishes,” said Kint.

The Belgian brand has three outlets in Knokke and has been active in the grand duchy for nearly five years. Its shop on the Route d'Arlon covers 300m2 and targets customers for larger refurbishment projects. In the upper town, the emphasis is on smaller fittings, with a range of brands for which RR Intérieur has exclusive rights in Luxembourg.

RR Intérieur has four employees in Luxembourg, spread over its two shops.

This story was first published in French on Paperjam. It has been translated and edited for Delano.