Sami Meddeb joins as engagement & content manager. He will be in charge of the agency's content strategy, with the mission of devising creative, engaging messages that are aligned with our clients' communication objectives.

With several years' experience in digital content creation, Sami combines technical expertise with creative demands. He is equally adept at SEO, copywriting and brand storytelling, with a particular focus on quality of execution and attention to detail.

Throughout his career, he has refined his approach to digital content: structuring clear messages, optimising their visibility, while ensuring editorial consistency and emotional impact.

For him, content creation isn't just about producing information: it's about telling a story, building a relationship and serving brand strategy in a lasting way.

At Good Vibes, Sami will work closely with the strategy and projects divisions, as well as with Devil & Demons, the agency's integrated creative studio. His role will be to design, write and drive editorial and digital content for a variety of projects, ensuring alignment between strategic vision and user experience.

His arrival further strengthens Good Vibes' ability to offer communication strategies where content, far from being incidental, becomes a powerful lever for engagement and differentiation.

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