The European Commission on 28 March 2025 published its . Online buyers are over 60% more likely to run into problems than those shopping offline. Nearly half of all consumers report encountering scams. And trust in green claims is slipping fast--down 13 points since 2022.

Luxembourg is not exempt from these trends. Whilst people feel slightly more protected than most Europeans, cracks are visible--especially when it comes to digital risks, sustainability and taking action when things go wrong.

Confidence remains high, but selective

Luxembourg consumers show above-average trust in the market. Around three-quarter (76%) believe their rights are respected by retailers and service providers. Public institutions are also viewed positively, with 64% trusting them to enforce consumer protections. Confidence in product safety remains high, at 68%. However, this trust does not extend to environmental marketing. 60% of Luxembourg consumers say they trust environmental claims, 10 points above the EU average.

Only 19% of Luxembourg consumers said they experienced a problem with a product or service in the past 12 months, which is below the EU average of 23%. Most attempted to resolve the issue, with 59% filing a complaint with the retailer, one of the lowest figures for the EU. Many said they didn’t act because they thought the process would be too time-consuming, too complicated or simply not worth it given the small sums involved. These figures suggest that even in a country known for strong institutions, the practical barriers to asserting consumer rights remain significant.

Digital habits, digital risks

Almost three-fourths of Luxembourg residents are active online shoppers--but like in much of Europe, that comes with risks. Nearly six out of ten (58%) reported encountering fake reviews (compared to two-thirds in the EU), and 56% saw discounts that appeared misleading. Nearly half came across influencers promoting products without clear disclosure.

In Luxembourg, 80% of online shoppers say they are exposed to an excessive amount of advertising, which is far above the EU average of 67%. Concerns about data privacy are also common: 57% are worried about their personal data being collected without consent. Meanwhile, 61% feel that personalised advertising is unavoidable and 71% think that this personalisation reduce their choices limit their access to special offers.

Sustainability intentions clash with reality

More than half of Luxembourg consumers (53%) considered environmental impact in recent purchases, placing them ahead of the EU average. But the intention-action gap remains wide: 68% said sustainable products are too expensive, 51% did not trust environmental claims and 43% cited a lack of availability or choice. For many, sustainable consumption is still more aspiration than reality.