Fans of discounted prices can look forward to the summer sales in Luxembourg from Saturday 24 June. The operation kicks off the summer sales in the greater region, with France to follow on 28 June and Belgium on 1 July. In Germany, each retailer is free to set the date of sales periods.

“If the good weather continues, I think sales should do very well,” says Eric Santeramo, head of Feel Good Group Capital, which runs around twenty retail outlets focusing mainly on clothing.

While he admits that the summer season got off to a late start, given the gloomy spring, the retailer is seeing a solid flow of business in the upper town, where he runs several shops: “Tourists are back and it’s showing.” The trend in shopping centres is also positive, and the group is preparing to expand its network with the opening of Cecil in City Concorde in September.

A schedule to build confidence

By starting the operation on a Saturday, Luxembourg has already secured a solid flow of customers and shoppers. The previous winter edition started on a Monday, which complicated the equation.

“The fact that Luxembourg is the first to start the sales is an advantage,” says Claude Bizjak, deputy director of Luxembourg Confederation (formerly the Confédération Luxembourgeoise du Commerce, CLC). With the late arrival of warmer weather delaying purchases of seasonal ready-to-wear items, retailers affiliated to the employers’ organisation say they have a good level of stock, which should benefit consumers.

“Large stocks mean good discounts and the wide availability of sizes,” says the manager.

See you after 22 July for the results of this year’s event.

This story was first published in French on . It has been translated and edited for Delano.