The aim of this strategic partnership is to boost the visibility and impact of this key event dedicated to housing, construction, renovation and decoration in Luxembourg.
In 2024, Home Expo and the Semaine Nationale du Logement will once again be the meeting point for experts and citizens looking for innovative and responsible solutions in the housing sector. Against a backdrop of economic uncertainty, this event is designed to reassure and guide visitors through the trends and transformations of the modern world.
An event under the banner of transformation
This year, Home Expo is focusing on themes that are at the heart of modern-day concerns: the integration of artificial intelligence into the home, the use of innovative materials, and the importance of responsible consumption. With as its communications partner, Luxexpo The Box aims to make this event much more than just a trade fair, but a truly engaging experience for all its participants.
Vanksen, a strategic partner
Vanksen is the ideal partner to manage this campaign thanks to its global vision and expertise in digital communication. From the meticulous selection of artist Philippe Tytgat to create the key visual, to the development of the creative media, Vanksen is providing a unique artistic touch, perfectly in tune with the identity and values of Home Expo 2024. At the same time, the agency is also overseeing the strategic management of the media campaign, with the aim of amplifying the resonance and reputation of the event across Luxembourg and the Greater Region as a whole.
A visual identity designed by Philippe Tytgat
As in previous years, has once again chosen to work with a local artist. This year, Philipe Tytgat was chosen, under the aegis of Vanksen, to create the key visual for Home Expo 2024. The aim was to reflect the concepts of housing, social mix and living together in a quality environment, while at the same time reflecting current trends by highlighting technology, comfort and sustainability.
Rigorous steering and strategic monitoring by Vanksen for the 2024 edition
In addition to the overall coordination of the project, Vanksen, in close collaboration with the Luxexpo teams, produced and adapted the key visual for all the print and digital media needed to promote the event.
Finally, thanks to a data-driven approach, Vanksen is monitoring targeted advertising campaigns and providing regular analytical follow-up before and during the event. The aim here is to consolidate Home Expo as the benchmark event in the home sector by ensuring maximum coverage among the various audiences.
A commitment to sustainability
Luxexpo The Box is firmly committed to making its events a model of sustainability, a commitment that aligns with its changed mission. The organisers have put in place concrete actions to reduce the environmental impact of the shows, such as the reduction of printed material, the promotion of sustainable mobility, the use of eco-designed materials, a waste management and recycling system, as well as offering seasonal, local and organic food.
Home Expo and Semaine Nationale du Logement have been awarded the Green Business Events logo, attesting to their compliance with eco-responsibility and inclusiveness criteria. This label is awarded by the ministry of the economy’s directorate general for tourism.