Volta Ventures in Belgium, Expon Capital in Luxembourg and Superhero Capital in Finland have decided to contribute a further €2.8m to Videobot, bringing the total funding raised to date to €5.5m.

“The advent of marketing automation via platforms such as Hubspot and Salesforce has enabled more impactful email campaigns and revolutionised the way marketers harness lead data,” stated Frank Maene, managing partner at Volta Ventures. “VX is the next logical step in the way brands connect with their audience. Videobot makes video-based customer engagement scalable. Gone are the days of static web pages and chatbots: VX enables companies to create interactive video experiences that guide customers through their journey and drive engagement.”

What sets VX apart is that it adds automation and interactivity to video. Unlike traditional video, Videobot enables companies to create engaging brand experiences by integrating elements such as video branding, intuitive navigation, personalised buttons, forms and other calls to action.

In addition, the platform, launched by Matias Mäenpää and Anssi Kiviranta, offers integrated analytics and data insights to optimise video conversion funnels. The startup said that the platform is intuitive and requires no coding knowledge, allowing users to easily create and manage videos, schedule content and view analytics. What's more, it can automate the creation of scripts and suggest high-performance follow-up content.

The growth of Videobot, which has customers in around 20 countries, comes against a backdrop of increasing online video consumption: consumers spend an average of 17 hours a week watching videos online, because the human brain processes visual information very quickly.

Read the original French-language version of this news report /