You don’t have to go through the Belgian site to order items on Zalando anymore. On Wednesday 7 May, the multi-brand fashion giant founded in 2008 in Berlin launched its online shop and application in Luxembourg. This follows the announcement of Zalando’s arrival in three new countries: Greece, Portugal and Bulgaria. In 2024, its business volume grew by 4.5% to €15.29bn.

The platform explains this news by its “ecosystem strategy that focuses on differentiation through quality, lifestyle expansion as well as inspiration and entertainment in its B2C activities.”

Luxembourg customers will now have access to all of Zalando’s services, in addition to a more extensive offering than they had access to via the Belgian site. For example, they will find the classic fashion categories for adults and children, as well as a beauty, luxury and a . The site will be available in three languages: French, German and English.

With the launch, Zalando’s brand partners can serve this market and directly engage with customers in Luxembourg thanks to Zalando Partner.

“Luxembourg customers can delve into a wealth of fashion and lifestyle inspiration and entertainment, such as creative looks from our Style Creators, personalised advice from the AI-powered Zalando Assistant and the latest fashion styles with Trend Spotter,” said Zalando’s general manager Benelux & Nordics, Fabio Baum.

This article was originally published in .