To remind ourselves of the many instances where farmed animals have been badly treated let’s look back over what has taken place in recent years. These situations, greatly exacerbated by the high concentration of animals on industrial farms are of concern to us all.

In the 1990s, meat and bone meal was added to ruminant feed which created the link between bovine and human disease and resulted in the “mad cow” scandal.

Consumers were also shocked to see how laying hens were farmed. Birds were shown in an appalling state, living in dreadful, unsanitary conditions in cages where up to 60 hens had to share a space so restricted that they were unable to stretch their wings or move without disturbing the other hens. This raised public awareness of how animals in large-scale production were badly treated.

Factory farms “with 1,000 dairy cows” and even double this number started to spring up in Europe (France, Germany, etc.), where cows were kept inside all year round without any access to outdoor space. Farms in name alone, since these industrial units provide no grassland, suckler cows are imprisoned here, living in conditions which are the very opposite of how they would live normally. This in turn makes them vulnerable to disease, ultimately putting human health in jeopardy due to inferior quality production.

Let’s become “CONSUM’ACTORs” and make informed choices.

We are recognised for being in partnership with breeders who make animal well-being their priority for quality production, regardless of whether these breeders are local or from Ireland. When farmed animals are able to lead a better life, this means products of higher quality. 

Through us you have a direct relationship with our animal breeding partners whose top priority is animal welfare and whom you are supporting by enabling them to maintain extensive farming methods which preserve the countryside where herds graze. We invite you to become more aware of these high-quality products, you know where these products come from and that the breeders have cared for their animals well and responsibly.

By making informed choices, let’s become ‘’consum’actors’’. We firmly believe that animal welfare, biodiversity and the environment – intrinsic to sustainable husbandry methods – are linked to the products’ final quality which has an impact on human health.

Read more about how we are committed to working with professionals for whom animal husbandry is a profession that requires them to observe, know and closely monitor their animals.

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