The agency for developing Luxembourg’s financial centre celebrates its tenth anniversary this week.
Luxembourg For Finance CEO Nicolas Mackel
Photo: Luxembourg for finance
In an interview with Paperjam, Luxembourg for Finance CEO Nicolas Mackel reflected over the five years since succeeding Fernand Grulms, saying it had been a “very positive, very rewarding experience. It's a very rewarding job. In my many contacts with international journalists, for example, there are very few who did not want to understand what Luxembourg really was.”
The agency was founded as a public/private partnership to federate the promotion efforts of different actors in Luxembourg’s financial centre. “The mandate was to help develop the centre by organising missions to open new markets and develop other markets where we were already active,” Mackel told Paperjam, adding that it has since created new activities.
Among them was the creation of a newsletter, Leo Magazine, the strengthening of presence on social media, and nurturing interest by focusing on thematic issues such as fintech and Brexit. On the subject of the latter, Mackel said Luxembourg had some successes in the context of the Brexit file. “We have allowed foreign players to be convinced of the interest of joining Luxembourg. We have also managed to influence the way some newspapers talk about Luxembourg. This would obviously not have been possible without the country's transition to transparency,” he told Paperjam.