The bank decided to produce the trainers after cancelling several anniversary events due to the covid-19 outbreak. Only employees can buy the sneakers.
A spokesperson said the bank wanted to offer staff “something that people could use every day, and not just a gadget.”
The 3,000 pairs feature the bank’s logo in gold and a few touches of blue, to hint at the firm’s logo.
“The bank decided to opt for Adidas, a company which is a long-time Deutsche Bank client, and for the model which is inspired by tennis shoes from 1972,” the spokesperson stated.
Take-up has reportedly been strong and the shoes are nearly sold out.
Reported by Laura Fort for Paperjam; English version edited by Aaron Grunwald