Lufthansa has shown where it stands in relation to the European Union after branding the fuselage of an Airbus A320 with the slogan “SayYesToEurope”.
According to a press release, the German airline hopes the initiative will encourage higher voter turnout in the European elections, held across member states from 23-26 May.
“With the May vote, European citizens will decide on the future of the European Community. Today more than ever, it is a question of taking a stand, assuming our responsibilities and strengthening the idea of a united and free continent,” said Lufthansa CEO Carsten Spohr.
Voter turnout has gradually declined since 1979. According to data published by the European Parliament, turnout at the last European elections in 2014 reached an all-time low of 42.61%. The highest turnout was recorded in Belgium at 89.64% and the lowest was in Croatia with 25.24% of voting aged residents going to the polls. In Luxembourg, a country which practices compulsory voting, the turnout was 85.5%.