Two major esports organisations have announced an alliance to help them consolidate in an increasingly competitive market. 4Elements Esports and FWRDGG have created a new entity that will be headquartered in Luxembourg with a physical presence in the Netherlands and Belgium. The new organisation will retain the 4Elements Esports name.

As a consequence, the 4Elements brand will have on its books more than one hundred content creators, editors and administrative staff, as well as professional players in esports teams competing in all major game titles including Counter Strike: Global Offensive (CS:GO), Fortnite, FIFA, Brawl Stars, iRacing and Rainbow Six. 4Elements is also scheduled to enter League of Legends.

“Instead of quarrelling we considered an alliance as being the right path to take in order to create a long-lasting esports brand in the region and position the organisation as a top European contender,” said FWRD CEO Joe Hoffmann.

“The level of competition in the esports market is high and is continuously increasing, as a consequence consolidation is a logical step if you want to position yourself on the international esports scene,” said Paul Helder, CEO of 4Elements. “We all share the same values and FWRD brings along a competent team with a strong expertise and a deep understanding of the esports market and mechanics.”