Screenshot of Workculturati founder and CEO Christina Clark speaking with Delano’s Natalie Gerhardstein during a Delano Live Chat on 15 October. See below for the full replay of the Live Chat.
Christina Clark, founder and CEO of Workculturati, spoke with Delano’s Natalie Gerhardstein on Wednesday about how to foster a positive company culture and how C-levels and employees alike can thrive, even as technology is on the rise due to the health pandemic.
Although Clark launched her business in the midst of the health pandemic, she has over a decade’s experience working on behalf of multi-sector clients and comms agencies in this arena.
Clark’s philosophy is that culture “is a two-way street between leaders and employees, and it’s about having trust both ways”. Not only that, but it’s a “bottom-line imperative”: trust needs to be fostered within all levels of an organisation, which can also open cultures to accept failures as learning lessons for growth.
Clark’s message is one of empowerment for C-levels and interns alike, and she believes we all have a responsibility to be better within our companies to help shape positive cultures. But in times of covid, with the increasing use of technology, fostering a thriving company culture isn’t always so straightforward. In the Live Chat poll, only 50% of respondents said their companies had increased investment in people since covid-19.
“What’s interesting about the covid experience is that once you are stripping away the glossy parts of the company experience--the building, the reception desk, the way people are dressed--what you're left with is real culture, and it’s not something that can be bought.”
Clark provided examples of companies that have invested in the psychological safety of their employees, one that even created a new role of chief culture officer, while others are investing in certifications of the future, like B Corp
For some fascinating case studies, check out the replay below.
On 28 October Delano editor-in-chief Duncan Roberts will be joined by Luxembourg MEP Christophe Hansen, who is the Brexit rapporteur for the European Parliament’s trade committee. They will discuss the negotiations over the future relationship between the UK and the EU. Register here.