A report from Eurostat found that of firms counting 10 or more staff which take orders online, just three quarters had their own website or application.

Luxembourg was joint-second with Germany but the top spot for the lowest share went to Slovenia where just 64% of companies selling online had their own website or application.

The European average, meanwhile, was 85% of firms selling online via their own platforms, with the leaders being Czech Republic (98%), Slovakia and Finland (both 97%).

The challenges business face in adapting to the digital revolution were recently broached by the Luxembourg economy ministry, which set up e-commerce platform Letzshop.lu for small shops to show case their wares.

According to a press release published in November, retailers will pay €500 per year to be featured on the online market place, which is run by an economic interest group. They pay no commission on transactions.

At the initiative announcement in 2017, secretary of state for economy Francine Closener said that just 1 in 10 shops in Luxembourg had a web presence, this despite the fact that Luxembourg residents were champions in online shopping. The platform is expected to go live in early 2018.

Shopkeepers interested in being part of the platform should email [email protected] for more information.