Lux Hacks: Become an e-commerce ace

News • Business • 08.07.2019 • Delano staff

Around 80% of Luxembourg residents are already shopping online shoppers

Photo: Shutterstock

By 2040, it is predicted that consumers will make 95% of all purchases online. Around 80% of Luxembourg residents are already shopping online shoppers, though mostly from retailers abroad. It means that to survive long-term, local shopkeepers need to master the arts of e-commerce.

Manager at the Luxembourg online shopping support service Letzshop, Jerry Klein, shares the following tips to help shop owners find their way and make more online sales:

Make the most of social media

Facebook provides its users with a button “contact/buy”. Retailers can activate these buttons to encourage visitors to their page to contact you or go directly to your online shop.

Remind customers to buy online

You regular customers may not even be aware that they can make repeat orders online. And when posting on social media about new products, remind potential customers that they can be ordered online too.

Update weekly

Consider the time spent on your online shop as if it was time spent speaking one-to-one with a customer in the shop. It’s time well spent if you make your products look more attractive.

Work your descriptions

Maybe you’re not a wordsmith, but a description of a product does not have to be a work of art. The key is to provide the kind of information potential shoppers will want to know. Be clear and, if you can, describe the product in a way that will make people want to buy.

Put effort into shipping

Deliver in the shortest time-frame possible and ensure that your packaging is appropriate. Happy customers always come back.

Claim Google My Business

Ever noticed how your business profile appears when you do a Google search, without you even sharing that information with Google? Google generates this profile from information it finds online. You can claim your Google My Business by sending proof of ownership to Google. Once you do, you will be able to update this information and respond to customer reviews.

Boost your Google ranking

In 2019, Google switched its indexing strategy to “mobile first indexing”, meaning that Google is now focusing mainly on mobile ready websites because it realised more than half the world’s population is now using mobile devices. Every website that’s mobile is now prioritised by Google ahead of a web presence designed only for desktop. Some shops built a website 10 or 15 years ago and didn’t consider a mobile first strategy. We encourage them to improve their own web presence.

Hire a web marketing expert

Traditional retailers need to accommodate web marketing into their marketing strategies. That’s why over time we encourage them to rebalance their spendings and reach out to a web marketing expert. There are many experts in Luxembourg who can help with their business.