“It will focus on critical, in-depth, investigative journalism,” Bumb told Delano on Monday, adding: “We will step back and focus on the bigger stories and not just deliver the same news that many media outlets do.”
The journalist further explained the project would be developed in the early stages by three journalists, a team that could rise to five within the first 12 months. The investigations and in-depth articles would initially be published in German; however Bumb said the goal will be to publish in languages which people understand in Luxembourg. “It will mostly be German and French but I wouldn’t exclude articles on specific topics that will be treated in English,” he explained.
The underlining goal, the journalist said, is to create a media that is independent of any political or ideological influence, breaking with the norm in Luxembourg publishing houses.
Readers as investors
“The only investors will be the readers. It sounds rather idealistic but there’s a way and there are proven examples in other countries that this works in reality and is not just as an ideal business model,” the journalist said.
Furthermore, the journalist underlined he hoped that the project would push the bounds of digital journalism, showing it can be a platform for high quality content which is not driven by “clicks alone”.
Bumb was employed by the Luxemburger Wort from 2012 to August 2017. He has published two books: “Blau Rot Grün”, about the political situation following the 2013 legislative elections and “Luxemburgs Weg zur parlamentarischen Demokratie”.
Further information about the project is expected to be announced in the coming weeks.