Football freestyler Sven Fielitz shows off his skills in the tower of the Pfaffenthal lift and to crowds in front of the Grand Ducal palace, skateboarder Alex Pilger performs tricks against the backdrop of the Philharmonie and in the Petrusse skatepark. Gomez is filmed on his bike in the Neumünster courtyard and Jung is seen balancing precariously on the walls of the fortifications at the Dräi Eechelen park.

But the video in which they appear is not an advert for urban sports, but to raise awareness of, and appreciation for, the old city and its fortifications--which have been listed as a Unesco World Heritage site since 1994. “A historical frame for contemporary life,” as the campaign slogan will have it.

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The video, produced by the ministries of culture and the economy together with the Inspiring Luxembourg initiative, the City of Luxembourg and the Luxembourg commission for cooperation with Unesco, has been published on the Inspiring Luexmbourg and Unesco Luxembourg websites. It can also be viewed on YouTube. The nation branding video is aimed not just at tourists, but also at locals who might visit the old town areas.