E-commerce: America’s largest bookseller, Barnes & Noble, has set up its European e-book hub in the Grand Duchy earlier this year, paperJam.lu has reported.
An investigation by Delano’s sister publication found the New York-based firm established a subsidiary in Luxembourg at the end of February to develop and manage its NOOK business across the EU.
The European push follows news that the 139 year old bookseller sold nearly 18% of its e-book unit--for $300 million--to Microsoft, the American software giant that bought out Luxembourg-based Skype last year.
Barnes & Nobles, the largest bookstore chain in the US, has joined a number of tablet and e-book firms setting up shop in the Grand Duchy in recent years, including Amazon, Apple, Kobo and Sony. The companies are attracted by Luxembourg’s lower VAT rates on digital media, the government’s priority of investing in IT infrastructure, and the availability of multilingual staff.
The Barnes & Noble unit is currently recruiting for a European business development manager, lawyers, licensing and intellectual property managers, as well as content management, marketing and sales staff, paperJam.lu reported on Monday.
A spokeswoman for Barnes & Noble in New York did not immediately return Delano’s message, left on Monday, seeking comment on the report.