Paperjam is one of the big winners in the media survey
media survey unveiled
The latest TNS-Ilres Plurimédia survey of Luxembourg residents’ news media habits indicates a further fall in the number of newspaper readers. But titles published by Maison Moderne (which published Delano) continues to perform well.
Maison Moderne titles have both shown an increase in the number of readers since the last Plurimédia survey published in March. Economy magazine “Paperjam”, Maison Moderne’s flagship publication, enjoyed a rise in readership of some 10%, meaning that some 50,350 residents read the magazine every month. But the magazine is also read by an estimated 25% of cross-border commuters. who are not included in the survey. This would bring its total readership to over 65,000.
The “Paperjam” website readership remained stable, with 13,000 residents visiting Paperjam.lu every day. They open some 31,500 pages a day on the site.
“With an increase of 10% in readership over this latest period, ‘Paperjam’ is once again one of the big winners in this survey,” said Maison Moderne founder and CEO Mike Koedinger. “’Paperjam’ continues to develop as an indispensable source of economic information, not just every month but every day. With this in mind, we continue to move forward with the most important team of economy and finance writers in the country.”
“City”, the English- and French-language monthly produced by Maison Moderne for the Ville de Luxembourg, enjoyed a 17% increase in readership. This latest survey was particularly pertinent for “City”, as it included the period when the magazine was relaunched with a new look. Some 44,300 residents now use the magazine.
“Flydoscope” saw a marginal fall in overall readership to 39,500 per edition, but the Luxair inflight magazine is still hugely popular--it is available to some 1.69 million passengers a year.
Elsewhere, daily newspapers and weekly magazines across the board saw a decline in their absolute number of readers, with the exception of Portuguese-language weekly “Contacto”. RTL remains the most popular TV and radio broadcaster and also www.rtl.lu leads the way as the most popular website.
“Delano” is not included in the Plurimédia survey.