Michel Welter, pictured, is the booker and managing partner for Hollerich music venue den Atelier
Photo: Johnny Lemarquis
The booker and managing partner at den Atelier, Michel Welter, talks about this summer’s Siren’s Call festival.
Den Atelier has unveiled details of its second Siren’s Call festival, which takes place at Neimënster on 30 June.
It features an exciting line-up headlined by MGMT and also featuring Eels (a real favourite with the Atelier crowd), but also a slew of newer acts that are capturing the imagination of critics and fans alike right now. The festival also hosts exhibitions and readings and a food village.
Duncan Roberts: Apart from MGMT and Eels, this year’s line-up features a lot of up-and-coming artists. Any personal favourites?
Michel Welter: Definitely Klangstof (photo). They are Foals-esque, and live the band is an absolute killer. One of these bands you hear one time and you either hate them or the album is on constant rotation.
DR: How important is the parallel programme featuring readings, design, and art to creating the atmosphere of the festival?
MW: For boutique festivals like Siren’s Call, the festival experience has outgrown the headliner. Which not only reduces the budgetary strain on the promoter’s side but, and I firmly believe this, is a real advantage for the punter as well--more thought and money are put into the festival experience as a whole with a food village, exhibitions, readings, events and activities geared towards kids, art installations… The long-term development of the event is emphasised rather than the annual rat-chase for the one headlining band every festival is overpaying.
DR: Has the success of Siren’s Call sounded the final death knell for Rock-A-Field?
MW: The latter has really nothing to do with the former. Siren’s Call is a totally different approach, concept, feel, has different budgetary implications and attracts different punters. But the former does not exclude the latter in any way.
However, organising big open-air festivals such as Rock-A-Field is a tough international game, which we play with Luxembourg’s potential as a backbone. There are indeed still some questions that remain unanswered regarding Rock-A-Field’s sustainability and potential. Before venturing out again onto the Herchesfeld in Roeser [the site of Rock-A-Field], we shall need to find answers to those questions.
This article was first published in the February 2018 edition of Delano Magazine.