The cook-off organised by the City of Luxembourg is a subtle reminder that when life gives you lemons, you make lemonade… well maybe this time something more special to celebrate National day followin...
Entrepreneurship: Christine Statucki has started her second company, but the switch in sectors is surprising.
At age 46, “I thought it’s now or never.” So says Christine Statucki, who founded LuxCreative Lingerie one year ago. The firm specialises in bespoke lingerie for cancer survivors. Which is quite a change from what she did for the previous 17 years.
Statucki had been manager of Betavi, a noise and vibration mitigation consultancy. She met with clients, made proposals and got projects started, while her brother, an engineer, handled the technical reports. “I love what I did at Betavi, I love it, but it was not creative [for me] and I wanted something else.”
So she decided to pursue her passion for fashion. Statucki had been touched by women who had cancer and decided to check what options they had in lingerie. “I found nothing, nothing very nice.” Putting herself in their place she thought, “I’m a woman and I love lingerie… if you have this illness, that’s the first shock, then the operation and chemotherapy, that’s another shock, and then you can’t have nice lingerie anymore? It’s finished. So I wanted to do something for these women.”
The right touch
She started contacting French firms because she wanted products with a certain je ne sais pas from “French companies that work in France, not in China or Turkey, but in France. One hundred percent made in France.” That was important because she wanted to offer something “particulière” to her customers.
Statucki ended up signing Luxembourg-wide exclusive contracts with two French outfits. Her lines are “tailor made” and she presents design ideas and samples of materials from the silk to the embroidery, “and the woman chooses what she wants.” (She also represents a Spanish line, as well as a men’s underwear and a Belgian Cologne brand.)
She briefly thought of selling online “but I realised in lingerie, it’s not possible. I prefer to have contact with customers” face-to-face. For the moment, Statucki has not set up a showroom, for two reasons. First her products are all made-to-order. “As it’s personnalisable, customisable, there is no stock. The companies don’t have stock and they don’t want to make stock. So I don’t have a shop.” Instead she has a small studio in her home and holds cosy sales events across the country. She tries to make the events more socialable with tastings of artisanal chocolates and Luxembourg crémant. Secondly, “I don’t know if I’ve got the right products and the right concepts” for the long run and “nobody knows my brand” yet. “But I’m very excited because I love what I do.”
Statucki is not afraid the market is too niche. The challenge is one of communications, she says (in her first press interview about the new venture). The women searching for this type of lingerie are there, she insists.
Nevertheless, “it’s not easy. It’s difficult to start a new company again. It’s a new sector and there are a lot of brands in Luxembourg and there are a lot of habits” to get consumers to change. “It’s very difficult, but I’m quite sure that if I didn’t” make a go of it then she would regret it. “I’m like that.”