A Luxembourg student is appealing for the public’s help to study the effectiveness of Luxembourg advertising.
Anne Haag has launched an online survey aimed at Luxembourg City residents as part of her communication, media and advertising MA.
The survey quizzes respondents on their understanding and impressions of three separate adverts created by the city of Luxembourg local authority. She told Delano she did not wish to expand too much on the subject to avoid influencing people’s answers. “Responses should be instinctive and not over-thought,” she told Delano on Thursday 15 February.
In addition to the online survey, Haag will also conduct one-to-one interviews. “What is important to me is reaching people from various backgrounds and also various ages (the biggest challenge is reaching the 60+ generation),” she said.
The survey can be completed between now and mid-March. Haag must complete her thesis before the end of April.
Haag is studying a part-time distance learning course with the university of Leicester while working in advertising in Luxembourg.