Online media had the largest audience share in Luxembourg according to the survey Shutterstock

Online media had the largest audience share in Luxembourg according to the survey Shutterstock

The results of the TNS ILRES Plurimedia 2020.II study placed RTL’s news site in the top spot with 35% of the population consuming media this way, up from 31% in the last survey.

The Wort e-paper was read by 28% of respondents while 26% said they read the daily newspaper version.

  1. Rtl.lu 187,900 readers 35.7%
  2. Wort e-paper 148,300 28.2%
  3. RTL Radio Lëtzebuerg 147,200 28%
  4. L’essentiel.lu 141,800 26.9%
  5. Wort printed daily 136,800 26%
  6. L’essentiel newspaper 113,100 21.5%
  7. Wort.lu 98,100 18.6%
  8. RTL Télé Lëtzebuerg 109,700 20.9%
  9. Eldoradio 79,300 15.1%
  10. Télécran (weekly) 69,100 13.1%
  11. Paperjam (monthly) 58,900 11.2%
  12. Auto Revue (periodic) 54,500 10.4%
  13. Auto Moto (periodic) 53,700 10.2%
  14. Revue (weekly) 49,000 9.3%
  15. Contacto (weekly) 47,000 8.9%
  16. L’essentiel Radio 44,200 8.4%
  17. Femmes Magazine 37,600 7.2%
  18. RTL Radio 93,3 & 97 (in German) 35,600 6.8%
  19. Eldoradio.lu 30,500 5.8%
  20. Luxbazar 24,700 4.7%

Among the media in languages other than the national languages of Luxembourg, only one made the top 20: the Portuguese language weekly Contacto, produced by Saint Paul. Rtl.lu includes an English section but the figures for each language section were not provided in the survey.

French-language monthly business publication Paperjam, which is published by Maison Moderne, the same parent company as Delano, attracted 11.2% of the population.

The survey was conducted by TNS ILRES and KANTAR Belgium and took place in two waves, from mid-September 2019 to the end of June 2020, including the lockdown period.

Altogether some 4,105 residents aged 15 and over were surveyed for the press section, of which 2,682 were by telephone and 1,423 by internet.

And 4,067 people were interviewed for the audiovisual component (2,679 by telephone, 1,388 by internet). Audiovisual media figures show average daily readership, while for written press results were expressed depending on the frequency of the publication (daily, weekly, monthly or periodical).

Read the full report below