Genna Elvin featured in "Forbes" last year as one of Europe’s top 100 female founders. Indeed, she founded her first start-up at 17, bringing solar energy to the developing Marshall Islands and took a double degree in international relations law and psychology. After working for the government in her native New Zealand, Elvin jumped on a plane to Europe to do a master’s in international conflict and security. Based in Luxembourg, at just 22, she co-founded Tadaweb which has been recognised as one of the globe’s leading disruptive technologies.

What do you do?

I think for a start-up founder, the question is better posed as “what don’t you do?” Kidding. I am building, together with my incredible team, a technology that places the human brain in the driving seat. My key areas of work, now that we are now in growth phase, are summed up in one word: “people”. Our culture, our employees, our shareholders and our customers being happy is my daily mission.

What attracted you to speak at TedX?

I have been inspired by Ted talks for as long as I can remember. I owe a lot of my knowledge to them. As a result, doing one has been on my bucket list for a while! 

Which other speakers are you interested to hear at the event?

Everyone is very inspiring. Elon Musk is a personal idol, so I am super intrigued to hear about space from Peter Stibrany, but also the incredible humanitarian work by Samual Sieber, the power of such a young change maker in Leo Sharma, and of course another passion of mine, music, in Patricia Abdelnour’s talk. Ah, everyone…I am sure the TedX ambience will be incredible from all!

TedXLuxembourgCity takes place at Neimënster on 28 April. The event sold out in just 6 minutes. But on 17 April Delano will hold a contest to win 2 tickets in our 10 Things To Do This Week newsletter. Sign up here.