“We are pretty small, so size is an issue. For those that are here and run a small business, those are the same obstacles that you have [elsewhere in] Luxembourg. Overhead is pretty high. [But] the sole biggest challenge for us is marketing.”
“How do you get that information out to your customers? How do you get prospective new customers? In this day and age, we have to cover so many different avenues of marketing, be it social media, be it written media. You have to kinda be present a little bit everywhere.”
“Four years ago we opened a shop in the city centre. The advantage of having a shop in the centre is that people see you. Physically. I have to admit, that’s the best marketing you can do.”
He later said:
“It’s very important for us also to know what are the new tendencies, like, for example, natural wines, the wines without sulphates”.
To close the panel talk, each wine expert shared three lesser known vintages they recommended the audience sample.
Each edition of Delano Live features live on-stage interviews with people and on topics covered by Delano magazine, but with a fresh perspective. That’s followed by an open-bar and a bit of networking.
Delano Live is organised by the Paperjam Club and sponsored by ING.